BCV
JOJ2020
Influencers
CONTEXTE
La BCV (Banque Cantonale Vaudoise) souhaitait communiquer sur son partenariat officiel avec les JOJ2020 à Lausanne (Jeux Olympiques de la Jeunesse d’hiver 2020) via une campagne d’influenceurs sur Instagram.
Vojood a mis en place une campagne via 22 influenceurs en Romandie, ayant un potentiel de +400'000 followers Instagram. Les 22 influenceurs ont communiqué sur le concours challenge BCV dont certains ont participé au challenge en imitant une des disciplines sportives présentes aux JOJ202.
CONTENUS
Influencers
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RÉALISATIONS
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Recherche d’influenceurs potentiels et pertinents pour le client
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Mise en place de la campagne d’influenceurs
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Stratégie de communication